Base44 lets people describe an app in plain language and get back a working full-stack product, handling the front-end interface, back-end logic, database, authentication, and hosting without the user writing code or configuring infrastructure. Iteration happens by chatting with it rather than editing files directly, which is the core trade-off of the no-code category: speed over control.
It was built as a solo project by Maor Shlomo in early 2025 and acquired by Wix about six months later for roughly $80 million, a fast outcome that said as much about how hot the AI app builder market was that year as it did about the product itself. The target user is explicitly non-technical: founders, designers, or team members who need an internal tool, dashboard, or customer portal without looping in an engineer.
2026 pricing runs from a Starter plan at \(16 a month up to an Elite plan at \)160 a month, a wider spread than most competitors, reflecting Wix's push to sell it to both individual hobbyists and larger teams.