Factory AI sells autonomous coding agents, which it calls Droids, aimed specifically at enterprise engineering teams rather than individual developers. A Droid can take a ticket or task description, plan the work, write and test code across multiple files, and open a pull request, with checkpoints designed to keep a human reviewer in the loop rather than merging unsupervised.
It positions itself as infrastructure for scaling engineering output at larger organizations, with case studies and go-to-market focused on companies that already have sizable engineering teams and want to offload routine work, like migrations, test coverage, and bug fixes, onto agents rather than headcount. That puts it in competition with Devin and Augment Code more than with individual-developer tools like Cursor.
Pricing is enterprise and sales-led rather than published self-serve tiers, consistent with its positioning as a platform sold to engineering leadership rather than a subscription an individual developer picks up on their own.